UCF promise to Michael Jordan's son jeopardize's school's lucrative adidas contract.
I say let Marcus Jordan wear whatever he wants. I went to UCF and before the younger Jordan arrived, not a lot of people were talking about the basketball program anyway. Through association, Marcus has brought the Jordan brand to UCF and it's a powerful brand.
In the end, if Adidas wants to make this big of a deal over Michael Jordan's son wearing Jordan shoes, contract or no contract, then UCF should just get brand Jordan to step in and replace Adidas. That seems simple and easy to me.
Most likely, both sides will come to an agreement. Adidas gets some publicity, brand Jordan gets some publicity, UCF Basketball SELLS MORE TICKETS, and Marcus Jordan gets even more pressure to perform. It's gotta be tough being the other MJ.
Peace!
